When you know it’s the one - Loving Your Job

Loving Your Job -  A recollection by Rhianna Saj:

Another student work placement has flown by, and this time we're saying goodbye to the lovely Rhianna Saj (aka RhiRhi). She’s been a great addition to the office over the past few weeks, and I'll miss having a fellow CreCommer around! Thanks for being with us, Rhianna. 

Here’s what she had to say about her time at Fusion:


As someone that has completed 3 internships, I know that it can be hard. More times than not, there isn’t enough work or the agency doesn’t trust the intern to take over. It can sometimes lead that intern to feel like they aren’t needed or wanted. I’ll admit that with previous internships there were times that I’d count down the hours till I was done. There were days that I dreaded going in but that wasn’t the case with my last one.

For the past three weeks, I have been interning at Fusion. I’ve had the chance to do everything from brainstorming a list of names for a new company, compiling articles and stories about refugees to even photographing the newest trends at St. Vital Centre. I thoroughly enjoyed the work I was doing and felt like I was actually helping the team out rather than creating more work for them. As I was surprised by this new phenomenon, I wondered if there were any other interns out there who had felt the same, and so I started writing this article to help them through this stage of their experience.

3 Ways You'll Know You End Up Loving Your Job

1. The work doesn’t feel like work.

Cliché, I know but for the most, part I really liked doing what I was doing. I loved the brainstorms or coming up with 30 different tweets that a client could use to promote their brand. I was ecstatic when I was handed my first brief and it was three pages long. There was so much information, and insight to write copy off of which had me very excited.

2. The office has dogs.

This is a given. If you work somewhere that has an office dog and you don’t like going to work, you are just being unappreciative. I’ve interned at agencies that have had a dog before but at Fusion, there were 2 that I met. There’s something quite rewarding about a little pup coming into your office for a mid-day pat!

3. You like the people you work with.

Whenever I start a new job, I tend to be very quiet and reserved for the first couple of weeks. It’s something that I have tried to grow out of but I believe it’s how I test the waters. Although I was quiet and kept to myself at Fusion the team always made me feel extremely welcome. Whether it was offering me a drink at 4 on Fridays or taking the extra time to explain something to me, the Fusion team made me feel right at home!

I know that every experience is different but these are just a few clues for the next intern. I know they will enjoy their time at Fusion just as much as I did. How could you not?

The Winnipeg Renaissance: How effective social media is driving culture & business

The Winnipeg Renaissance: How effective social media is driving culture & business

If 'man is the measure of all things', then 'the people are the measure of all things in Winnipeg', and the Peg is beaming with great people doing incredible things.

It's no secret that Winnipeg has turned a corner from down-and-out fly-over city to must-experience, culture-hub on many travelers' wish lists. Part reinvention and part rebirth, the Keystone province's capital city has most certainly renewed the creative spirits of Peggers, old and new. With boutiques, coffee shops, cocktail bars, arts, music, festivals and much more, the Peg has been stepping up its game in a big way.

However, this post isn't a love-in for all the hipsters to tweet about, haters to hate about, or scenesters to... scene about. Instead, it's an observation on the tools, technologies, and methodologies which have helped spark this Renaissance. Just as the invention of movable type began spreading ideas during the second half of the 15th century (and well beyond), a new form of communication has helped spread the word of local arts, music, cuisine, entertainment, fashion and more in today's day and age. And just as Gutenberg's printing press brought technology which had a profound impact on all areas of life for centuries to follow, so to have new technologies had a major impact on modern life. Digital marketing, specifically social media, has democratized the ability for Winnipeg's independent business community to reach large groups of people with more connectedness than ever before.

But having a soap-box isn't enough. Just because you have a megaphone doesn't necessarily mean people will listen to what you have to say. The smart local entrepreneurs, the ones who are doing social right (see Albert St. Cocktail, King+Bannatyne, Bronuts, to name a few) are following best practices; consistent tone-of-voice and visual-style, mixed with user-generated content, customer-engagement, and tasteful promotion. While start-ups may yet to have budgets that support mixing traditional media with their digital efforts, they can look to other local brands such as St. Vital Centre for inspiration through their effective use of outdoor, radio, and print advertising in cross-promoting their marketing strategy.

When integrated correctly, digital and traditional marketing can be cost-effective, interactive, and memorable in a way that doesn't focus on interrupting people, but rather on engaging with them. As a full-service ad agency with nearly three decades of experience, Fusion has seen the arrival and passing of many trends (can you Xerox that for me?), technologies (remember pagers?), and fads (QR codes, just don't.) - and through it all we have helped our clients be successful by approaching each business challenge with sound strategy, smart tactics, and compelling creative.

Fusion Hip Hop Playlist on Apple Music March '16

Fusion Hip Hop Playlist

Fusion Playlist - Apple Music 2016

Hey, so here's a playlist I've been working on this past week. It includes some of my favorite trap, NYC stuff, bangers by electronic producers with hot features and a few things in-between. Some old, some new. All Apple Music users need to apply!


It will bump in the whip or elevate your *cubicle; your choice!

Fire emoji.

- R


*Playlist may contain some NSFW lyrical content, depending on how relaxed your cubicle is :)

Name my baby!

Help name my baby!

Calling all co-workers to help name my baby!

The countdown's on - only 24 days until I'm due! The Fusion baby pool officially kicked off yesterday, which means all of my coworkers will be betting on the weight, sex, birthdate, and birth time of my baby.

And just so you don't feel like you're missing out, I thought I'd extend the fun to our blog readers and see what you think we should name our baby. We don't know the sex, so entries for boy and girl names are welcome. If your name is chosen, you will receive....bragging rights and a picture with our baby. (What, did you really think I would give you money?)

Ready, set, go!

Time Flies!

Time Flies, Hailey!

We’re sad to say goodbye to our Graphic Design student, Hailey Graham. She’s been a big help over the past two weeks, and we appreciate her hard work and positive attitude. Thanks for being with us, Hailey! We wish you all the best in your studies. :)

Here’s what Hailey had to say about her experience:


I have been excited about work placement before I was even accepted into the Graphic Design program at Red River College. Fusion has been a great opportunity to experience a design studio at work and learn about the industry firsthand. My last two weeks here have been incredibly informative, and helped in actualizing what it might be like to work at an advertising agency. It is a bright sunny workplace, full of wonderful people (and dogs), and a variety of interesting projects that the team got me involved in; all this and more has made my experience truly memorable.

Fusion’s atmosphere is inspiring. I never thought walking into an office space could be so exciting, a pool table, ping pong, couches, and a fully loaded kitchen made me feel completely at ease here. To top it all off, some of the staff bring their dogs to work with them!

I was a little bit nervous about how fast-paced the office would be before I got here, as I am still learning and only halfway through my second year. While it is more fast-paced than I’m used to, everyone here has been exceedingly kind and patient and helped to make this a rewarding experience. I have learned so much over my last two weeks here, I feel like I am already working a bit faster! A couple of the projects I got to work on over my placement were sent to print which allowed me to see a small bit of that process in action as well. Overall, Fusion has been a great learning experience. I wish I could stick around to see all of the neat projects they get to work on unfold!

3 Tips for Communicating with Clients

I don’t profess to be an expert when it comes to communicating with clients. However, in the six years that I’ve been in this industry, I’ve certainly learned a lot about communicating with clients, managing expectations, and building relationships. So here are some tips I’ve learned along the way that have really helped me:

1. Recap the discussion
As an Account Manager, I have a lot of face-to-face meetings or phone calls with clients. It’s often faster to get answers or work through things with clients this way. However, sometimes these calls or meetings last an hour or more and decisions can be made and then remade, and it’s hard to keep track at the end of what’s been decided upon and who’s doing what. Which isn’t helpful if it’s your job to act on those decisions afterwards!

A fellow Account Manager used to always close a meeting by summarizing the following: 1) what decisions were made, 2) what she was expecting the client to do, and 3) what the client can expect her to do.

Ever since then, I started doing the same. I think of it as CYA and a good way to ensure you’re all on the same page. And it lets the client know that you were listening and informs them of what they can expect from you afterwards so there’s no confusion.

2. Send one email – not five!
Clients are busy. That’s probably one of the main reasons they’ve chosen to hire you! So don’t waste their time and send them five emails a day, when you could be sending one. Your client is more likely to respond to one email anyway, so summarize all your thoughts/questions into one succinct email. (Hint: it also makes it easier to find answers later, if you’re not having to wade through numerous emails!).

3. Be upfront about changes/problems/delays
They say it’s better to ask for forgiveness than permission. Well, I don’t think that rule applies to clients. I would much rather tell my client if their poster will be delayed because of printer issues, than have them email me that they never got it the day it was due. No one wants those kinds of emails. It may be a small thing, but it chips away at the foundation of trust you’ve built up with your client. So be upfront – even if it’s hard. Your client will understand (they’re human, too!) and appreciate the proactive communication.

What are your tried-and-tested tips for communicating with clients?

OS X: The Chief Update.

OS X: The Chief Update.

To my delight, Apple just released its next iteration of the ever-evolving OS X. I generally get very excited about the minuscule updates and improvements in software and UI, so today’s release of ‘El Capitan’ was no exception.

So what’s different with El Capitan? The new ‘custom font’ still makes me feel uncomfortable… Apple. But, I understand it’s been hitting the accessibility gym hard. A hiding menu bar, split view, a flat ‘spinning wheel of death’, new Notes app, improved Spotlight, pinning Safari tabs, and maps including transit routes are a few noteworthy changes.

However, my favorite feature has to be Safari’s new ‘Develop’ tools. It has a responsive design mode within Safari that lets you quickly, and easily, test out a page design using different user agent strings, screen sizes, and device types. So neat, I'll be putting this functionality to the test asap.


Anyone loving or loathing the new San Francisco system font?

Sidebar: El Capitan (Spanish for The Captain, The Chief) is a peak in the Yosemite Valley, California; 7,564 feet.


How a Commercial Brought Us Max - National Dog Day

In honor of National Dog Day, here’s the story of how Max came to be part of my family:

6 months after I started working at Fusion, converted by the cuteness of a long-haired chihuahua named Coco, I knew I wanted a dog. I just had to convince Kent. Once he was on board (it didn’t take much), talk quickly shifted to what breed we wanted.

Honestly, I don’t remember all of our criteria, but I distinctly recall both of us at some point mentioning the “cute dog in the toothpaste commercial.” I’ve tried to find this commercial several times over the years, with no luck. The whole commercial was red and white and filmed like a musical, with the running theme of choosing the whitest item in the bunch. (It must have been for some new whitening toothpaste). At one point, a group of dogs is shown, and when one is plucked from the group, it’s the fuzziest super white dog. We both thought it was the cutest dog we’d ever seen, and liked the fact that it wasn’t a common breed. We literally googled “white dog from toothpaste commercial” and eventually figured out it was an American Eskimo. More googling revealed that there was an American Eskimo breeder in Manitoba, and within 2 months, we brought Max home.

Max, the day we brought him home from the breeder


To this day, we can never remember what toothpaste brand it was (Colgate? Crest?), but we will always remember the face of those smiling dogs. So, lesson learned marketing peeps, if it’s a brand recall you’re going after, don’t feature cute dogs your ad!

Fusion Summer Mixtape '15

Fusion Summer Playlist '15

Hot Summer Playlist

For my next playlist installment, I’ve put together some tracks from my favorite albums of the past month.

Find the playlist, on Spotify, here!

Jamie XX’s ‘In Color’ and Tame Impala’s ‘Currents’ definitely topped my list and are still in heavy rotation – aiding in the ebb and flow of creative juices at work, and providing warm vibes at home on the balcony. Vinyl copies of both were promptly scooped up...

On another note, in addition to being one of the most fun listens of the summer – Everything Everything’s ‘Get to Heaven’ has by far the best album art I’ve seen all year. Hilariously intense and vibrant; this illustration is a little whacked. Much like their take on progressive indie pop. Check it out!

- Rob



Everything Everything

To the Blade
Get to Heaven
Spring / Sun / Winter / Dread

Unknown Mortal Orchestra

Ur Life One Night
Can't Keep Checking my Phone
Extreme Wealth and Casual Cruelty
Stage or Screen
Tame Impala

Let It Happen
The Less I Know the Better
Reality In Motion
Clarence Clarity

Alive in the Septic Tank
Hudson Mohawke

Very First Breath
Scud Books
Jamie XX

I Know There's Gonna Be (Good Times)
Loud Places
The Rest is Noise

What's Your Type?

What's Your Personality Type?

Working effectively as a team is important for any workplace, but especially for an ad agency. We rely on each other for guidance, morale, collaboration and even friendship. Teamwork creates a positive environment for everyone and plays an important role in the success of a project.

To improve communication, you have to take the time to get to know your team. By taking a personality test and sharing the results with your coworkers, you can find out how you best interact with different personality types. The Keirsey Temperament Sorter is the most widely used tool for determining personality types in the world, and the results are surprisingly accurate.

Ask everyone in your office to quickly take this survey and share the results with each other. Are the majority of you introverts, or extroverts? Who are focused on the big picture, and who's more concerned with minute details? Knowing how to handle different temperaments can save a lot of time, create understanding, and avoid potential stress. Plus, the test is kind of fun to take. ;)

You have to answer 70 questions, and it takes roughly ten minutes to complete. Your answers will place you in one of four temperaments: artisan, guardian, idealist or rational. These have four subcategories, which will determine your personality type.

I was a healer (INFP), in the Idealist temperament.

Here’s what I learned:

"INFPs are sensitive, caring, and compassionate, and are deeply concerned with the personal growth of themselves and others. Individualistic and nonjudgmental, INFPs believe that each person must find their own path. They enjoy spending time exploring their own ideas and values and are gently encouraging to others to do the same. INFPs are creative and often artistic; they enjoy finding new outlets for self-expression."

- adaptable, welcome new ideas and new information
- patient with complicated situations, but impatient with routine details
- keenly aware of people and their feelings, and relate well to most others
- because of their deep-seated reserve, however, they can work quite happily alone
- follow their heart, not their head, which means they can make errors of fact, but seldom of feeling
- they have a gift for interpreting stories, as well as for creating them, and thus often write in lyric, poetic fashion
- [The healer] might go for long periods without noticing a stain on the carpet, but carefully and meticulously brush a speck of dust off of their project booklet. (YES.)
- Their aptitude for foreign languages is unmatched. (I love learning languages. Weird.)

Famous INFPs: Kurt Cobain, Princess Diana, and Audrey Hepburn.

After you find out your personality type, I recommend reading more about your profile online. There's a lot of websites out there that provide even more interesting information.
So what personality type are you? Let me know if it was accurate, or not! Check your personality, here!

Photo via: thesixteentypes.tumblr.com