Facebook’s Declining Page Reach
Facebook announced almost a month ago that it was further reducing the organic…
Attachment to Social Media Brands
Facebook is on top in a new survey by UTA Brand Studio and uSamp in the…
2B or not 2B … B2B marketers no longer have any choice
Social marketing has become an inescapable aspect of our daily lives. It’s…
5 Reasons Content is the New Currency
Money can’t buy trust. But social media content can. As our friends at Ogilvy…
Not the same old, same old.
The other day, I was talking with one of my colleagues at Fusion about how much…
Why your Social Media Return is Negative
A couple of years ago, a study revealed that 74% of CEOs think that marketers…
Audience? What Audience?
We marketers often ask our clients about their audience. Who is your target…
Grabbing Attention with Online Ads
People love to look at people. When you show faces, you grab attention. When…