St. Vital Centre Behind Closed Doors Campaign

CHALLENGE
Generate awareness, excitement, and ticket sales for St. Vital Centre’s Behind Closed Doors.

INSIGHT
Behind Closed Doors is a ticketed, after-hours shopping event designed to kick off Christmas shopping and raise money for local charities. The campaign for this annual event covers nearly every media, from print to radio to online, creating buzz and anticipation for the big night.

RESULTS
Ticket sales continue to rise each year, and Behind Closed Doors has raised over $312,000 for local charities to date.